Senior PPC Specialist (Google Ads)

Senior PPC Specialist (Google Ads)

Our company is a group of companies developing world-renowned digital products alongside with successfully growing software outsourcing business. Having multiple web and mobile products in its portfolio, the company possesses strong expertise in utilities, social, educational, automotive, property and facility management industries. With more than 20 million users interacting with its products daily, Our company nourishes its corporate culture and cares for each and every team member who contributes to the overall company success. Agile principles dominate in our approach to product implementation: regular updates, flexibility towards changes, progress measured by software functionality, and strong UI/UX Design expertise. We believe that only the right team collaboration can bring the company to the desired result. At Our company we stick to one main principle: always bring out the best in each individual and make sure every idea is heard. We are constantly looking for passionate learners and enthusiastic collaborators to join our team. Let’s get things done together! At the time we’re looking for Senior PPC Specialist to join our team.

Your responsibilities will be:

• Development and implementation of a roadmap/strategy for buying PPC traffic from Adwords, Bing, Yahoo
• Leading user acquisition process on Google Ads (including Search, GDN, YouTube, etc.) and similar platforms (Bing Ads, Yahoo) for a web project.
• Launching, analyzing, and optimizing all aspects of campaigns (moderation, bid management, budgeting, creatives and search queries analysis)
• Generation creatives, landing pages for advertising campaigns in collaboration with designers and developers
• Split testing of advertising creatives, optimizations, and audiences, landing pages;
• Search for new schemes to attract users;

Your requirements will be:

• Experience with Google Ads ecosystem: Search, Display Network, Video (Bing Ads, Yahoo Ads will be an advantage).
• Experience operating $100K+ monthly budgets with positive ROI in Western Markets.
• Be familiar with Google Analytics and GTM, be able to tune the analytical system.
• Understanding of users tracking methods – cookies, redirects, utm_ tags, etc.
• Strong analytical skills and the ability to make data-driven decisions.
• Previous experience with landing page optimization and creative materials creation.
• Upper-Intermediate or higher English;
• Previous Experience with a Social Discovery Niche will be a plus.

What will you get in return?

• Flexible schedule (starting at 9 or 11 am, 8-hour workday);
• Friendly team, opportunities to share your knowledge and experience;
• Comfortable office 10 minutes away from metro station;
• Corporate English courses, paid professional development courses.